Manager, Cause Marketing

Position Purpose

The Manager, Cause Marketing (M-CM) will be a direct report to the Senior Director, Cause Marketing and will have responsibility for supporting corporate cause marketing activities and account management. The M-CM will be an active contributor to the fundraising efforts for Big Brothers Big Sisters of America (BBBSA) and will have the responsibility for high-level interaction and strategic involvement in growing the organization's capabilities around cause marketing, both at the National and local Big Brothers Big Sisters (BBBSA) Agency level.

BBBSA currently has a diverse and active portfolio of accounts, and this role aims to deepen and develop those partnerships while also continuing to prospect and launch new, innovative alliances. To do so, the M-CM will have four priority work areas: 1) Stewarding existing cause marketing and corporate development partnerships 2) Collaboratively building out and executing concepts associated with new cause marketing partnerships 3) Supporting the growth goals for annual campaign revenue and 4) Ensuring all components of assigned partnerships are achieved, tracked, and maintained at best-in-class standards.

Location:  United States (100% Remote, East Coast preferred, but not required)

Travel: Approximately 15 - 20%

Essential Duties and Responsibilities

● Collaboratively lead and manage the day-to-day processes related to the strategic development, design, execution, and evaluation of BBBSA's existing cause marketing/corporate development accounts.

● Build pipeline of prospects to generate partnership relationships of $50,000+, with portfolio accountability of $500,000, including new revenue achievement annually of $100,000+.

● Research and identify top prospects to support growth goals associated with BBBSA's cause marketing initiatives (point-of-sale “POS” omni-channel campaigns). Develop plans for entry, solicitation and securing new business partners.

● Identify and assist with POS technology needs and system supports used in corporate partner fundraising and cause marketing strategies.

● Engage leaders throughout the BBBSA Network in plans for executing integrated partnership opportunities to bring fundraising proposals/agreements to scale.

● Initiate collaborative work with all BBBSA team members, including integrated marketing, public relations, creative, web, communications, celebrities, advertising, etc. to produce comprehensive cause marketing strategies that build awareness and drive consumer engagement for cause partnerships. Look for opportunities for extreme collaboration with other teams to amplify partnerships, brand message and understanding.

● In collaboration with Resource Development team members, track the status and deliverables for each partner as it relates to contractual agreements (fund distribution, number of communications, resources provided, etc.). Assist corporate partners with solution development and management of key performance indicators.

● Serve as a constant resource for any cause marketing partner and/or BBBSA Network activation issues; accountable for ensuring resolution; prompt response to internal and external customer needs is paramount.

● Maintain current knowledge of philanthropic brands and ESG (Environmental, Social and Governance) strategies to develop and help deploy partnership proposals that align with corporate giving trends. Ensure activation concepts align with mission-centered engagements, employee engagement, and consumer activation trends.

● Attend relevant corporate partner and BBBSA events, conferences, or webinars to discover new initiatives and/or to identify prospects aligned to BBBSA strategic growth plans.

● Support the key deliverables of the Resource Development team including conference sponsorship, fundraising/stewardship events, year-end giving, key affinity month activations, donor impact and reporting (annual report, society recognition), 3rd party resources, internal systems alignment, and Network activations.

● Assist in the design and optimization of the strategic partnerships process and account management cadence across the Network utilizing Salesforce and other internal project management resources (Asana, SharePoint).

● Recommend new procedures and tools to improve synergies throughout the BBBSA Network and between National team departments to realize the goal of expanded impact through transformative partnerships.

● Coordinate with other departments and units that are essential to building corporate partnerships, including finance, integrated communications, and program teams.

Culture

● Demonstrates a commitment to cultural diversity and inclusion that reflects BBBSA's commitment to JEDI (justice, equity, diversity, and inclusion).

● Champions internal and external culture of the organization focusing on being a JEDI-focused youth empowerment and equity organization.

● Provides consistent follow-up regarding assigned projects and after meetings.

● Exemplifies servant leadership qualities internally and across the Big Brothers Big Sisters (BBBS) network with agency staff and volunteer leaders.

Manages related and other duties as assigned in support of department and business needs.

Education & Related Work Experience

Education Level: Bachelor's Degree in nonprofit management, business, marketing, communications (or related education) or equivalent relevant experience.

Years of Related Work Experience: A minimum of four (4) years proven experience in sales, cause marketing, consumer/retail promotions, and project management in a nonprofit, agency, or related environment.

Skills and Knowledge: Advanced Interpersonal skills; Highly organized in approach, with ability to set and manage priorities; Ability to manage complex, highly sensitive matters with high attention to detail; Ability to work independently in achieving results consistently on deadline; Excellent team working skills; ability to collaborate; Excellent verbal and written communication skills; Intermediate knowledge of Microsoft Office, fundraising software, and database systems including Salesforce, Asana, and SharePoint; Knowledge of cause-related fundraising, business development, sales and marketing; Understanding of retail environments, marketing promotions, shopper marketing and/or consumer engagement programs; Successful 6-figure partnership support and execution experience.

JEDI Commitment

At Big Brothers Big Sisters of America, justice, equity, diversity, and inclusion (JEDI) is an integral part of our values and mission. We recognize, affirm, and celebrate the diverse backgrounds, lives, and experiences of all of our stakeholders, including youth, families, donors, volunteers, and staff. We ensure the opportunity for all voices and perspectives to be heard and honored. In the workplace, we foster an environment where all people can be their best selves. We affirm that every person [regardless of ability, age, cultural background, ethnicity, faith, gender, gender identity, gender expression, ideology, income, national origin, race, or sexual orientation, marital or veteran status] has the opportunity to reach their full potential. We strive to realize the full potential that is within all of us by ensuring that all voices and perspectives are heard and honored.

Equal Employment Opportunity

BBBSA provides equal employment opportunities to all qualified individuals without regard to race, creed, color, citizenship, religion, national origin, age, sex, familial or marital status, pregnancy, military or veteran status, sexual orientation, gender identity or expression, genetic information, disability, or any other legally protected status in accordance with applicable local, state, and federal laws, regulations, and ordinances.

Americans with Disabilities Act

Employee must be able to perform all essential job functions, with or without reasonable accommodation.

Job Responsibilities

The above statements reflect the general duties, responsibilities and competencies considered necessary to perform the essential duties and responsibilities of the job and should not be considered as a detailed description of all the work requirements of the position. BBBSA may change the specific job duties with or without prior notice based on the needs of the organization.

Disclaimer

This job description has been designed to indicate the general nature and level of work performed by employees within this classification, it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.

Big Brothers Big Sisters of America is directly recruiting and hiring for this position. We are not engaging any staffing/recruitment firms or agencies for this position. If any candidate profile/resume/identifying information is sent to Big Brothers Big Sisters of America and/or Big Brothers Big Sisters agencies we will not pay any referral or firm fees in relation to this information.