Director of Provider Marketing

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.

We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being. 

We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.

About the Role

We are seeking a strategic and action-oriented marketing leader to build our provider marketing team from the ground up.  In this role, you’ll develop the strategy to acquire and retain mental health providers, build the capabilities needed to execute your strategy, and then bring it to life!  We have some programs in flight already but need a leader to bring those programs together and launch new ones under a strategy that we can use to accelerate growth. We are in growth mode with a big focus on acquisition!  You’ll work closely with provider strategy & operations to ensure we have a complete go-to-market approach and that our providers have a delightful experience from the moment they learn about Rula.  This role has an exciting mix of B2B marketing elements like lead generation and performance marketing elements like search marketing and programmatic job board posting so the ideal candidate is a well-rounded marketer who has driven results in those areas, is excited about building something, and has the exceptional leadership skills needed to develop and grow a team.  

Required Qualifications

• 8+ years of experience in marketing

• 4+ years of experience in a leadership  people manager role with experience building a team from scratch

• 3+ years of marketing experience in B2B marketing (lead generation, demand generation) 

• 3+ years of marketing experience in digital performance marketing (SEM, Job Boards)

• Proven experience working cross-functionally with sales and operations teams

• Strong analytical skills and financial acumen

• Proven experience developing and executing a marketing strategy

Preferred Qualifications

While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.

• Self-starter

• Comfortable dealing with ambiguity

• Experience working at a marketplace business

• Experience at a fast-paced mid-stage startup or growth company

We're serious about your well-being! As Part Of Our Team, Full-Time Employees Receive

• 100% remote work environment from anywhere in the US

• Competitive pay and benefits that don’t change based on location

• Health benefits: medical, dental, vision, life, disability, and FSA/HSA 

• Access to our 401(k) plan

• Generous time off policies, including 2 company-wide shutdown weeks each year (for most employees) to focus on self-care

• Paid parental leave

• Employee Assistance Program (EAP) 

• Stipend to ensure your home office sets you up for success

• Quarterly department stipend for team building or in-person gatherings

• Wellness events and lunch & learns spanning many topics

Our Team

The people of Rula are what truly define our mission and determine our impact on the people we serve. We believe in building not only a team, but a diverse community, inspiring each other by taking on big challenges, growing and succeeding together.