Sr. Product Marketing Manager

POSITION SUMMARY 

The Sr. Product Marketing Manager is a product champion, evangelist, and owner of the products’ positioning and presence in the market. In this role, you will be responsible for driving the awareness and adoption of UpKeep’s growing portfolio of products. Your goal is to make our funnels more efficient through a full set of product marketing initiatives.

To do this you will have to develop a deep understanding of the customer and the market, in order to influence product strategy, define the right positioning and to orchestrate successful product launches. You will partner closely with members of our Product, Sales, Marketing and Customer Success teams to ensure that they are appropriately equipped to successfully build, market, sell, implement, and support products and features. 

This role requires the desire to immerse yourself in the product and to work tirelessly to ensure proper alignment and coordination across the organization to successfully take products to market. In addition, strong candidates will possess a background in digital marketing and proven experience conducting competitive analysis, leading product launches and working closely with demand generation teams to inform effective campaign strategies.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES  

• Collaborate closely with Product teams to understand and communicate the value of our offerings to both internal and external audiences
• Orchestrate cross-functional product and market launches that deliver measurable outcomes
• Help sales and marketing teams target and acquire revenue efficiently through effective positioning, marketing programs, marketing sizing, and business case analysis
• Arm internal teams (Marketing, Sales, and Customer Success) with the tools they need to successfully understand, market, sell and support the product
• Become a market expert on UpKeep’s current and future buyers and their buying criteria
• Understand market trends to support differentiated marketing strategies
• Develop, refine, and socialize personas & ideal customer profiles and ensure that the voice of the customer is reflected in product messaging and features
• Own UpKeep’s competitive intelligence program, developing and regularly updating internal battle cards and collaborating with GTM enablement to socialize competitive insights to improve funnel efficiency

EXPERIENCE  

• Bachelor's Degree in Marketing and or a related field
• 4+ years experience in Product Marketing
• Experience working at a multi-product, B2B SaaS company
• Product-led growth (PLG) company preferred but not required 

DESIRED BEHAVIORS 

• Receptive to change – is flexible. Seeks and adopts improved approaches and processes.
• Initiates action – is results oriented, takes responsibility for actions and outcomes. Meets commitments and strives for high performance.
• Manages the workload - makes timely decisions, prioritizes effectively, solves problems, monitors results and takes remedial action where necessary.
• Technically proficient – able to apply the technical knowledge and skills required in the job role and responsibilities in order to achieve the expected outputs. 
• Takes responsibility for own learning - knows personal strengths, recognizes development needs, and takes action to improve. Is open to feedback and always seeks to learn. 
• Communicates ideas – respectfully exchange information and proposes a way forward. Listen to views of colleagues and take in diverse perspectives. 
• Works collaboratively – shares knowledge and information, fosters teamwork and contributes to a positive work environment where people want to come to work.  
• Display ethical character and competence - acts with integrity and intent, is accountable for own actions, behaves according to the company values. 
• Act as a good citizen of UpKeep.

At UpKeep, we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our products, and our community to flourish. UpKeep is honored to be an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, age, citizenship, marital status, disability, gender identity, sexual orientation or Veteran status.