Sr. Product Marketing Manager

Lead With Heart - With compassion, integrity, and tenacity, inspire yourself and others to move past all previous thresholds of possibility

Make Bold Decisions - We are creating a new world. Be optimistic, adventurous, and courageous. Leap fearlessly into the future

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Our values guide us, and our mission drives us. Come join us and help deliver financial wellness for the whole family, putting the tools of wealth-making into everyone’s hands.

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Sr. Product Marketing Manager | Acorns

Acorns is seeking a Sr. Product Marketing Manager to join our dynamic team. Working cross-functionally with Brand, Paid Acquisition, CRM / Lifecycle, Product, and Design, you will activate go-to-market strategies ranging from awareness campaigns, conversion, cross-sell, and up-sell for our current financial wellness system of products and new product features.

This person should have deep empathy for our customers, a mastery of global go-to-market strategy, and a proven track record of surpassing business goals.

The role reports to the Director of Product Marketing.

Acorns is a remote-first organization, offering the flexibility to work remotely while providing optional access to office space in Irvine, CA.

What you will do at Acorns:

• Lead the development and execution of Acorns marketing strategy across multiple Acorns new and existing products

• Build a scalable and maintainable vision for Acorns that determines how we build a better financial wellness system.

• Translate current and future Acorns customer needs to inform the product messaging, points of differentiation, marketing content, and collateral.

• Confidently guide reviews and solicit feedback on work during large meetings with senior leadership, fostering open dialogue and ensuring alignment on key initiatives.

• Execute multiple aspects of product marketing; from product positioning to product launches and strategy, education and engagement campaigns, events, and contests.

• Measure and report against the performance of product marketing initiatives

• Develop partnerships with cross-functional stakeholders such as acquisition, brand, CRM/Lifecycle, product, design, communications, and customer support.

What you will bring to Acorns:

• 6+ years of consumer-facing Product Marketing, Growth Marketing, or Product Management experience; experience in global organizations preferred

• Experience crafting & implementing customer segmentation based on demographics, attitudes, behaviors, and lifetime value.

• Demonstrated track record of creating customer segment-oriented campaigns to steer new customer acquisition, deepen engagement & retention

• Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions.

• Outstanding prioritization and project management skills

• Powerful storyteller: written, verbal, and visual 

• Demonstrated ability to collaborate effectively across multiple teams

• Self-starter and ability to build programs from scratch: be ready to roll up your sleeves and get things done

• Thirst for delivering game-changing products

• Exceptional drive and precision in delivery

• A belief that your work is tied to your life's mission

• Optimistic about the potential of societal change

You are not expected to have experience with all listed requirements. If you feel passionate about Acorns' mission, vision, and values, please apply.  

What we offer: 

• Competitive salary and stock options

• A comprehensive benefits package for you and your family

• Flexible work location, hours, and paid time off 

• 401(k) discretionary match

• Monthly Acorns account contribution & GoHenry account for your family

• Mindfulness and Financial Wellness resources, Headspace and Addition Wealth

• Acorns Career Development Program (Ongoing training sessions, development plans, development check-ins, Cornerstone’s online training platform)

• Roots Leadership Program for Emerging Leaders

• Community week onsite gatherings and various virtual events

• Talented and motivated team members who care deeply about one another, our mission, and our customers.

• The rare opportunity to create a new world. We inspire one another every day to do meaningful work that solves big societal challenges.

About Acorns:

Acorns is a financial wellness app that helps everyday people and families save and invest money for the long term. Since 2014, Acorns has grown into a global company with multiple life stage products serving the needs of kids, teens, adults and parents. Named one of Time’s “World’s Best Brands of 2024,” Acorns has helped over 13 million people save & invest over $22 billion dollars, much of it from spare change and small amounts.

Compensation Information:

The pay range for this position at commencement of employment is expected to be between $150,000 and $175,000/year; however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements, including equity grants and discretionary cash bonus awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Work Authorization:

Acorns participates in E-Verify to confirm the employment eligibility of all newly hired employees. For more information about E-Verify, please visitwww.e-verify.gov