Content Writer

Responsibilities

Collaborate with the Growth team to do the following:

Research assigned topics on food, education, and school nutrition
Study and understand the company’s style of writing
Write blog posts for the company website
Write LinkedIn posts for the company page
Implement SEO principles in your blog post writing
Research online search keywords using tools such as Ahrefs to understand what language to incorporate in blog posts
Submit error-free, grammatically correct first drafts
Communicate with the Growth team for the editorial process and implement feedback quickly
Create content quickly
Use project management software (Asana) to manage content calendar

Results & Goals

What we both expect at the end of this:

Vision: Our client’s website drives significant traffic from school administrators from online search engines.

Short-Term Goal: 50 new blog posts by the end of September

5 new articles per week
- First drafts due early on Wednesdays
- Second iterations due by end of day on Thursdays

Long-Term Goal: Build our client into an authority in the school food space

The scope of this role can grow to include developing and owning the content strategy overall
Other areas around content can eventually include lifecycle marketing content for prospective leads, LinkedIn content targeted towards school administrators, our client’s future Annual School Meal Report, and more!

SEO Research